Summary: When culture is brought into conversation, food and fashion ultimately become topics of discussion. Food can identify social groups much like fashion can. Those who wear Prada and Gucci won’t probably know the latest dive “Drive-ins, Diners, and Dives” visited. Also, those who love getting the taste of local food when traveling probably won’t know when Dior’s fall line is expected to hit the rack.
Food and fashion make a good pairing.
Summary: “It’s funny how women’s hairstyles have influenced men.”
The following ad for Playboy was done by Y&R Cape Town, South Africa. There is a great selection of music, and the hairstyles we see that change throughout the decades are fun to watch. As the women in the magazine change, the brand of Playboy seems to never leave the social fabric.
The 30-second ad shows the different ethnicities enjoying the magazine spread, which gives the consumer the sense that it was one of the few cultural pieces that spread across racial lines.
Summary: A Nielsen study analyzing 4,000 packaged-goods commercials from 2006 to 2011 recently concluded that humor and value proposition in advertisements attracts and enthuses the audience more than price and promotion. The study made a comparative evaluation of the effectiveness of the commercials as the economy passed through different phases: pre- (2006–2007), during (2008–2009), and post- (2011–2011) recession. “Effectiveness” was measured in terms of the appeal and likeability of the ads…
