The Real Point of Advertising

Summary: “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.'”
-Leo Burnett

Based on the articles, “thought pieces,” and reports that have recently come out about advertising, it is clear that many people have either a negative view about advertising or a totally misguided view about the practice.

Let’s try to break it down so people stop spreading false notions about it. We linked to a simple article that appeared on a usually reputable site.

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PETA Launches Death Bet

Summary: No one can put a damper on horse racing quite like PETA. When you think of the Kentucky Derby, the Belmont Stakes, or the Preakness, you think of the Triple Crown, fancy hats, parties on the green, and Kegasus. People see images of mint juleps being passed around, fancy white event tents with mouth-watering food spreads, and we are told stories of old horse greats, like Secretariat.

But the hard-to-swallow truth about how poorly treated some horses are rarely make the front page.

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on PETA Launches Death Bet

PETA Launches Death Bet

Summary: No one can put a damper on horse racing quite like PETA. When you think of the Kentucky Derby, the Belmont Stakes, or the Preakness, you think of the Triple Crown, fancy hats, parties on the green, and Kegasus. People see images of mint juleps being passed around, fancy white event tents with mouth-watering food spreads, and we are told stories of old horse greats, like Secretariat.

But the hard-to-swallow truth about how poorly treated some horses are rarely make the front page.

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on PETA Launches Death Bet