Giant Balloons Company

Summary: Creativity needs its muses. Many times, creatives turn to pop culture to help build their ideas, thus leading them to using a reference. As we all know, as satisfying as landing a reference is in conversation, a missed reference can yield tumultuous results. The same applies to advertising, yet I find myself agreeing with the rationale behind it.

Summary: Fashion advertising has not been the best recently. We even took a swing at them about the hypocrisy of the fashion industry and the advertising it employs. The Style Network, launched in 1999, has tried to position itself as the premier network for for women.

Summary: Of all the key factors that go into the making of a successful advertising agency, maybe the most important ingredient is reputation. At the top of the game, advertising careers are based on reputations. It is one’s reputation for success that will dictate how the remainder of their career will ride out. If you don’t think people remember what you do, think again. With the amount of dedication and sacrifice required to make it in the advertising world, both hard work, and the lack thereof, are always remembered.

From the client perspective, it is the reputation of an agency that will get you in the door. Beyond what your track record is or how many awards you have won…