Summary: In the Information Age, we have been told that two-way communication is key. We have heard that businesses and brands are no longer leading the conversation, and that with the amount of data and information the consumer can obtain, they know what they want and why they want it before those of us in AdLand can show them different options.
But is it true? Perhaps.
Summary: In the Information Age, we have been told that two-way communication is key. We have heard that businesses and brands are no longer leading the conversation, and that with the amount of data and information the consumer can obtain, they know what they want and why they want it before those of us in AdLand can show them different options.
But is it true? Perhaps.
Summary: Let’s not get it twisted: advertising has always been a part of professional sports. Advertising has used athletes, teams, and the concept of victory in countless campaigns, and that is a theme that will continue as long as sports are on the airwaves. Ads and sponsorships like the Wheaties box, the ’85 Bears commercial, Joe Greene and Coca-Cola, Polamalu and Head & Shoulders, and now Cam Newton and Under Armour have been set in front of our eyes. When games cut to commercial, we see our favorite athletes.
