Giant Balloons Company

Summary: When building a team, the group gathers together and discusses its strengths and weaknesses. In that conversation, each member says what skill or talent they bring to the table that would make the group (and essentially, their presence) successful. If you are the marketing or advertising person, what would you say? Creativity? Strategy? Capability?

Summary: When do we call the consumer’s bluff and see how smart and aware they truly are? Or, when do we stop insulting the public and raise the standards of advertising?

This question focuses primarily on B2C advertising creative, because the B2B creative that we have seen, been a part of, or read about doesn’t take its audience for granted. B2B advertising is smart, targeted and diverse. B2B must have those elements to get attention.

Summary: When do we call the consumer’s bluff and see how smart and aware they truly are? Or, when do we stop insulting the public and raise the standards of advertising?

This question focuses primarily on B2C advertising creative, because the B2B creative that we have seen, been a part of, or read about doesn’t take its audience for granted. B2B advertising is smart, targeted and diverse. B2B must have those elements to get attention.