Summary: Ah yes, the Subject Matter Expert (SME), where art thou? When studying to enter into the world of AdLand, we were taught how important it was in business and in advertising to position yourself as an SME. That’s how you got attention. That’s how you beat your competition.
That’s how you win business.
In our early professional life as an AdLand resident, the teaching was confirmed.
Summary: As web video has been growing into a bigger deal and creative directors continue to dabble as faux film directors, we are going to see the lines go from blurring to a full-fledged disappearing act. Our society has seen it before, on a smaller screen: soap operas. We have mentioned before the history of the soap opera and how companies like Dove and Proctor & Gamble basically bankrolled these shows on radio and TV. The companies served as the only advertisers.
Summary: Our society loves sports. We tend to idolize those who succeed more in a sport than we could have ever dreamed. One such man was Muhammad Ali. Not only did he have the strength, speed and endurance to be one of the greatest boxing legends of anyone’s time…
