Giant Balloons Company

Summary: The STRATA Survey, a survey that polls more than 100 media buying agencies around the nation, came out with its second-quarter findings about the condition of the advertising industry.

And Doc, the results look good.

Really good. According to the survey, in the second quarter 52% of agencies saw business increase compared to last year. That is up from 40% in the last quarter. Also, 94% of agencies expect these positive business conditions to last throughout the year, and a smiling 40% even expect growth. This survey helps reveal what kind of money is being spent to encourage consumers to buy.

Summary: Our economy revolves around consumers — the American public, the public and private sectors — buying stuff. When consumer confidence is down, financial advisers and stock-market enthusiasts start freaking out, because in a consumption society, when there’s no consumption, things start going downhill.

And what is the main mechanism for the public to learn what there is to buy?

Summary: Our economy revolves around consumers — the American public, the public and private sectors — buying stuff. When consumer confidence is down, financial advisers and stock-market enthusiasts start freaking out, because in a consumption society, when there’s no consumption, things start going downhill.

And what is the main mechanism for the public to learn what there is to buy?