Summary: When it comes to advertising, the tech-giant Google aims for the heart and not just the head. Through its ads, Google demonstrates that technology is only a part of what it takes to captivate the audience; the more important step is to establish a strong emotional connection.
Google Does It Again
Posted in Advertising, Marketing, Promotions, Uncategorized
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Lane Bryant Rebrands to Reconnect
Summary: Every now and again a brand needs to reintroduce itself to its customer base. The reasons abound as to why; sometimes a brand has no need or demand to send information.
Posted in Advertising, Marketing, Promotions, Uncategorized
Comments Off on Lane Bryant Rebrands to Reconnect
Lane Bryant Rebrands to Reconnect
Summary: Every now and again a brand needs to reintroduce itself to its customer base. The reasons abound as to why; sometimes a brand has no need or demand to send information.
Posted in Advertising, Marketing, Promotions, Uncategorized
Comments Off on Lane Bryant Rebrands to Reconnect