The ‘Art’ of the Copycat

Summary: It has been echoed throughout modern society that “imitation is the highest form of flattery.”

But does that ring true when someone, let’s say another agency or brand, copies (or imitates) your work?

On the radio show On Point earlier this week, there was a man on the show who made his living creating forgeries of famous painters and selling them for top dollar at auction houses. People, of course, called in with holier-than-thou comments, calling him a bad guy and wishing that the statute of limitations was a little bit longer so he could be “brought to justice.” One naive gentleman even called to request the forger offer up his small fortune as restitution.

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Giant Balloons Are A Must For Business Advertising

Giant Balloons Are A Must For Business Advertising

Giant balloons are a must for advertising any kind of business today.
Giant balloons are a must for advertising any kind of business today, big or small it does not matter.

What is the purpose of advertising?
Obviously, you or anyone else in the world would advertise with the intention of attracting more and more customers. But this is really easier said than done because in the world that we live in, people really do not care about looking at ads as they are too busy with their own lives.

giant custom helium balloon in tire shape

Custom Giant Balloons Work!

Thus, no matter how much money you may spend on your advertising campaign, irrespective of how big your biz is or how little, you will have wasted your money – it is after all a waste if nobody is going to watch your ads.


And so…giant balloons
As people are no longer interested in watching ads on TV or listening to ads on the radio or seeing them in magazines, newspapers, etc., there has been a need for a form of advertising that really captures the attention of people. And this need has been felt by both large companies as well as small biz owners.

These gigantic advertising balloons are a great way of advertising due to many reasons. For one, people at once notice them and this of course means advertising money well spent. Second, these big balloons can be made to be as unique as possible, the more unique the better and in this way, people are guaranteed to not only notice these balloons, they are bound to make it a point to recall what they have seen. And of course, recall is very important for any business. The more a customer or a potential customer can remember your business opportunity, the more likely your chances of getting sales.

No matter what your need
Whether you want to advertise as you’ve got a gala opening or whether you want to do some kind of a special promotion for your business or whether you are just having a sale for a particular season or whether you just want to boost your exposure in the market – making use of these gigantic ad balloons is definitely a great way to get your business noticed.

It does not matter whether your business is small or big, when you use these huge balloons to advertise your business, you can be sure that you are getting all the exposure that you need. And the best part is that you do not have to worry about having to spend a fortune on these giant balloons as they are available real cheap. What more could you want to get your business booming?


Giant Balloons Are A Must For Business Advertising is a post from: Advertising Balloons

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Does Advertising Affect ‘Mental Accounting’?

Summary: As we study the science of persuasion, the art of design and copy, we discover that consumers can be won and lost by the most trifling of details. Sometimes elements as simple as color or word association can make a brand lose a sale. When we describe a consumer’s purchasing process, our terminology includes “perceived value,” “consideration set,” and “cost/benefit analysis.”

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