Category Archives: Uncategorized
Good & Loose: The Ad Campaign
Summary: During the Golden Age of Advertising, an ad campaign, when set in place, was rarely changed. Sometimes there were some unforeseen occurrences that caused a campaign to stop running or change its message, but the overall industry usually stayed … Continue reading
Why the ‘Banned Ad’ Gimmick is Only a Gimmick
Summary: Getting space in certain time slots, shows, and live programs can be quite difficult at times. We saw that in the Super Bowl; not many companies were ready to shell out the $3.8 million for 30 seconds. In other … Continue reading
Why So Many Awards, AdLand?
Summary: Nothing shows the general public that AdLand is out of touch with normal society more than when the industry celebrates all the good work and creative it has done. But that is not the central issue here. Today we … Continue reading