Category Archives: Uncategorized

Summary: Since the beginning, Netflix has avoided advertising like a kid avoids vegetables. Netflix’s Vice President, Steve Swasey admits that there have been conversations regarding advertising on the company’s streaming services, but the arguments for ads are quickly shot down.

Summary: Why do people react positively to certain ads? Why are some commercials able to get themselves heard through the noise? Why does advertising act in mysterious ways and just when the audience thinks they can resist it, it leaves … Continue reading →

Summary: The origins of April Fools’ Day are unclear, yet it remains a time-honored tradition. After all, a sense of humor is key in almost every relationship. When it comes to branding, businesses navigate a fine line between what’s acceptable … Continue reading →