Category Archives: Uncategorized
Leveraging Word of Mouth
Summary: What happens when you tell a story? Well the person who receives the story gets information and insight that you have gathered and analyzed. If it was about a restaurant experience, or about a store that had those pair … Continue reading
Leveraging Word of Mouth
Summary: What happens when you tell a story? Well the person who receives the story gets information and insight that you have gathered and analyzed. If it was about a restaurant experience, or about a store that had those pair … Continue reading
Advertising: The Best Means to an End?
Summary: In the Information Age, advertising and its professionals have been facing the meanest attack they have ever seen. From consumers, calling the profession untrustworthy and deceitful, from businesses calling it ineffective and costly, to the “social media gurus” proclaiming … Continue reading