Category Archives: Uncategorized
A Kick in the Nutellas
Summary: I call shenanigans. And I call it on the plaintiffs and attorneys who sued Ferrero, the maker of the yummy spread Nutella. The New York Daily News reported last week that Ferrero was forced to settle two class-action lawsuits … Continue reading
Black and Pearls: The Timeless Art of Advertising
Summary: As part of Pratt Institute’s graphic design program, a book called “How To Advertise” by Kenneth Roman and Jane Maas was at one point required reading for all first-year students. From an advertising standpoint, it may be one of … Continue reading
Nespresso Airs First-Ever U.S. TV Campaign
Summary: Coffee is a staple of the American diet. From the workplace to the household and the social outing, coffee is never far away from the lips of the American consumer. In fact, the consumption of coffee has been increasing, … Continue reading