Category Archives: Uncategorized

Summary: When building a team, the group gathers together and discusses its strengths and weaknesses. In that conversation, each member says what skill or talent they bring to the table that would make the group (and essentially, their presence) successful. … Continue reading →

Summary: When do we call the consumer’s bluff and see how smart and aware they truly are? Or, when do we stop insulting the public and raise the standards of advertising? This question focuses primarily on B2C advertising creative, because … Continue reading →

Summary: When do we call the consumer’s bluff and see how smart and aware they truly are? Or, when do we stop insulting the public and raise the standards of advertising? This question focuses primarily on B2C advertising creative, because … Continue reading →