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The ‘Art’ of the Copycat
Summary: It has been echoed throughout modern society that “imitation is the highest form of flattery.” But does that ring true when someone, let’s say another agency or brand, copies (or imitates) your work? On the radio show On Point … Continue reading
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Giant Balloons Are A Must For Business Advertising
Giant Balloons Are A Must For Business Advertising Giant balloons are a must for advertising any kind of business today. Giant balloons are a must for advertising any kind of business today, big or small it does not matter. What … Continue reading
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Does Advertising Affect ‘Mental Accounting’?
Summary: As we study the science of persuasion, the art of design and copy, we discover that consumers can be won and lost by the most trifling of details. Sometimes elements as simple as color or word association can make … Continue reading
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