Category Archives: Advertising

The Cost of Endorsements

Summary: Not many public and commercial figures can hide from the light provided by the Information Age. From celebrities, athletes, and political figures to business executives and nonprofit leaders, all in the past years have been in the unwanted limelight. … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on The Cost of Endorsements

Wanted: Plain Language

Summary: Listen up gurus, un-marketers, specialists, ninjas, ideators, curators, change agents, brand evangelists, mavens, wizards, brand artists, mAD men and women, and commercial anthropologists (seriously). We’re going to need you to settle down. The way we present and differentiate ourselves … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on Wanted: Plain Language

Wanted: Plain Language

Summary: Listen up gurus, un-marketers, specialists, ninjas, ideators, curators, change agents, brand evangelists, mavens, wizards, brand artists, mAD men and women, and commercial anthropologists (seriously). We’re going to need you to settle down. The way we present and differentiate ourselves … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on Wanted: Plain Language