Category Archives: Advertising

Summary: We are commissioned to make messages that stick. Naturally, then, we should crave the knowledge of why and how our messages appeal and stay with our audiences. Our industry is inclined to think that it is all about the … Continue reading →

Summary: The software and desktop giant is at it again. It is fascinating to watch an organization that once defined its own market attempt to compete. But does Microsoft have a focus, or is it trying to use its wide … Continue reading →

Summary: Today is the first morning since “Frankenstorm” Sandy made her presence known on U.S. soil. Unfortunately, Sandy so far has been all the storm the professionals have warned about. Fortunately, many of our friends, family, and colleagues heeded the … Continue reading →