Category Archives: Advertising

Summary: We would liken advertising to the barometer for the economic environment. What we see on TV, mobile, and the several other screens can show the hand that businesses are trying to play. For example, during the height of the … Continue reading →

Summary: Interesting question. In today’s business environment, it would seem that we are not taking advertising seriously enough. From consumer advocacy groups and regulatory groups here in the U.S. and internationally to disillusioned communications professionals, we would think that the … Continue reading →

Summary: Advertising “headhunters” help get jobs for people. They collect “portfolios” (also called books; these are mostly online, sometimes physical) of work done by advertising people and arrange interviews, etc. They usually have strong relationships with a number of different … Continue reading →