Category Archives: Advertising
Levi’s Nails It with Outsider Campaign
Summary: Levi’s is sticking with its “Go Forth” campaign, and it decided to add a wrinkle to it. The jean brand teamed up with hitRECord, an initiative founded by Joseph Gordon-Levitt that has a goal to raise the profiles of … Continue reading
EU’s Gender Directive Stirs Up YouTube Campaign
Summary: It only takes a silly government issue for a viral campaign to come to life. The background: in March 2011, the European Court of Justice (ECJ) ruled in favor of a Belgian consumer group that was challenging the insuring … Continue reading
Campaign Celebrates Babar’s 80th Year
Summary: Long Live Babar, King of the Elephants! Babar and his Queen Celeste will be celebrating their 80th anniversary in the United States in 2013. The anniversary will kick off with an advertising campaign estimated to cost around $100,000 and … Continue reading