Category Archives: Advertising

Summary: As media choice continues to rise, it is only natural that some choices fall from consumers’ radars. We cannot expect consumers to dabble in every single media channel; the effort needed would outweigh any advantage of doing so. Therefore, … Continue reading →

Summary: As we continue to try to keep our footing on the fast-moving advertising landscape, it is easy to understand why we look towards the experts and thought leaders of the industry. Why should we look for the unbroken, untraveled … Continue reading →

Summary: AdLand loves its awards. And even when the leaders of the industry say that they don’t follow awards, we all know that changes once they receive one. Take, for example, WPP’s head honcho Sir Martin Sorrell. The boss, who … Continue reading →