Category Archives: Advertising

Summary: Athletes and celebrities can certainly give sponsors and advertisers headaches. As brand ambassadors, these athletes and celebrities agree that they will uphold the image that the sponsor or brand wants to project. When it comes to overcoming and beating … Continue reading →

Summary: In advertising, we are charged to deliver messages that call consumers to action, whether that action is to purchase a good or service, to be aware of a certain idea or issue, or to be moved to join in … Continue reading →

Summary: To be successful in advertising, we believe that you must have the generalist mentality: know a little about a lot. A successful person in advertising is smart; they know their skill and ability, and rarely waver. Rarely. We’ve said … Continue reading →