Category Archives: Advertising

Summary: When it comes to the advertising world, Microsoft has had a tough time. In the past, its Windows products did not match up to the multi-million dollar ad hype, and it created more of a nightmare for the software … Continue reading →

Summary: I recently met with an old colleague who is currently at a major agency, and although we had promised not to discuss work beforehand, we eventually couldn’t help ourselves. Apparently, there is something in an advertising creative’s DNA that … Continue reading →

Summary: An important step towards improvement is the ability to admit when you are wrong. In doing so, you are able to recognize your weaknesses and transform them into strengths. Over the past year, JC Penney has taken a bruising … Continue reading →