Category Archives: Advertising
On Being First
Summary: If everyone engages in a “best practice,” is it still considered one? If a blogger or marketing professional reveals “7 Secrets to Winning Business,” are they still secrets? Our society likes to believe that if we assimilate certain behaviors … Continue reading
The Bargain
Summary: We usually don’t cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget. When Don had his “epiphany” in his office and called … Continue reading
Much Ado About Privacy?
Summary: In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don’t … Continue reading