Category Archives: Advertising
Creating Advocates for Advertising
Summary: Overall, advertising has had an uphill battle to maintain a positive reputation, inside and outside the industry. Outside, we have anti-advertising groups and consumer advocacy groups calling for the banning of advertising, and inside the industry we have professionals … Continue reading
A Promotion Fit For the Seven Kingdoms?
Summary: This week ended the Game of Cones promotion from HBO and Foursquare, which involved people checking into ice-cream shops in New York and San Francisco to find out who would win the Iron Cone. Whichever shop got the most … Continue reading
A Promotion Fit For the Seven Kingdoms?
Summary: This week ended the Game of Cones promotion from HBO and Foursquare, which involved people checking into ice-cream shops in New York and San Francisco to find out who would win the Iron Cone. Whichever shop got the most … Continue reading