Category Archives: Advertising

In Defense of Suspense

Summary: Remember when Super Bowl commercials were simply Super Bowl commercials — i.e. spots that ran during the actual Super Bowl? They’re becoming a rather distant memory these days, as more and more brands take to tweeting, teasing, and even … Continue reading

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Super Bowl Ad Spotlight: Honda and H&M

Summary: The advertising spots for the Super Bowl are attracting a lot of buzz, and few more than the spots from Honda and H&M. Honda just revealed that it is the company behind the You-Tube hit of Broderick’s reprise appearance … Continue reading

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Putting the Glamour Back in Advertising

Summary: The fun thing about the Super Bowl is that when it comes near, mainstream media shifts its coverage to advertising. Advertising gets hit from all angles by the media, too: what’s good advertising, what’s bad advertising, why does our … Continue reading

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