Category Archives: Advertising
In Defense of Suspense
Summary: Remember when Super Bowl commercials were simply Super Bowl commercials — i.e. spots that ran during the actual Super Bowl? They’re becoming a rather distant memory these days, as more and more brands take to tweeting, teasing, and even … Continue reading
Super Bowl Ad Spotlight: Honda and H&M
Summary: The advertising spots for the Super Bowl are attracting a lot of buzz, and few more than the spots from Honda and H&M. Honda just revealed that it is the company behind the You-Tube hit of Broderick’s reprise appearance … Continue reading
Putting the Glamour Back in Advertising
Summary: The fun thing about the Super Bowl is that when it comes near, mainstream media shifts its coverage to advertising. Advertising gets hit from all angles by the media, too: what’s good advertising, what’s bad advertising, why does our … Continue reading