Category Archives: Advertising

Summary: Not too long ago, we shared Kurt Vonnegut’s tips for creative writing. Now, we would like to share more tips for writing well from David Ogilvy. The following ten tips came from a company memo Ogilvy sent to his … Continue reading →

Summary: Some believe “it” is all in the packaging, as fittingly displayed in the sizzling-hot new Beckham underoos line for H&M(mmm). But “gawking at an Adonis hunk” is not what “it” is always about when planning such memorable campaigns because … Continue reading →

Summary: Around the world, Americans are not known for their rigorous physical activity. Exercise in the United States has not only become a chore, but a necessary evil. It is usually a New Year’s resolution or a fad that a … Continue reading →