Category Archives: Advertising

Advertising Inflatables Are A Business Necessity

Advertising Inflatables Advertising inflatables are a MUST have for any business today. Advertising inflatables are the perfect example of the old adage that – BIG is better, no matter what people may tend to think, say or feel about this … Continue reading

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Why Positive Ads Do Not Work

Summary: Another election year, another wave of poorly done political advertisements. As we candidates push their position through TV ads, radio, web video, and more, the point becomes clear: nothing works better than hyping the negative. Political advertising is different … Continue reading

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Selling Through Story DRAFT

Summary: These days it seems as if traditional campaign design has, in many cases, been replaced by branding standards. Although branding is an intricate part of a company’s product focus, it seems as if creatives are using branding strategies as … Continue reading

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