Category Archives: Advertising

Summary: Your move, texters. Skype has a whole new campaign, and it is coming out swinging. Humans have seen technology bring people together- yet farther apart- at the same time. Yes, we can keep tabs on old college friends, and … Continue reading →

Summary: Two beer companies, two completely different messages. Newcastle has recently launched its newest advertising campaign “No bollocks”, and Carlsberg, the Budweiser of the U.K., has expanded its latest brand, Copenhagn, to the U.K. Each beer is looking to expand … Continue reading →

Summary: In a fragmented world, the one who captures a niche audience will be successful. From segmenting a market according to industry to demographics, businesses must figure out what their key audience is going to be in order to fully … Continue reading →