Category Archives: Advertising

Summary: Reebok is pulling no punches when it comes to positioning itself as the brand for fitness. We covered Reebok earlier this year when it launched its national push promoting its partnership with CrossFit. Reebok no longer wants to be … Continue reading →

Summary: Crowdsourcing reared its head(s) again this week when the advertising world heard the news that French holding company Havas decided to buy a majority stake in the two-year old agency of Victor & Spoils. Because of the huge payoff … Continue reading →

Summary: Decision-making in humans is a fascinating study. Like behavioral economist Dan Ariela says, we are predictably irrational creatures. When it comes to positive and negative reinforcement, we all clamor for the former but respond faster to the latter. Why … Continue reading →