Category Archives: Advertising

Leveraging Word of Mouth

Summary: What happens when you tell a story? Well the person who receives the story gets information and insight that you have gathered and analyzed. If it was about a restaurant experience, or about a store that had those pair … Continue reading

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Leveraging Word of Mouth

Summary: What happens when you tell a story? Well the person who receives the story gets information and insight that you have gathered and analyzed. If it was about a restaurant experience, or about a store that had those pair … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on Leveraging Word of Mouth

Advertising: The Best Means to an End?

Summary: In the Information Age, advertising and its professionals have been facing the meanest attack they have ever seen. From consumers, calling the profession untrustworthy and deceitful, from businesses calling it ineffective and costly, to the “social media gurus” proclaiming … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on Advertising: The Best Means to an End?