Category Archives: Advertising

Summary: The attention span of the consumer has decreased rapidly since the 1960s. No longer can the average advertisement be over a minute; you’re bound to lose them unless the message, product, or service is brand new. Even a 30-second … Continue reading →

Summary: As communications professionals, we continually strive to send messages to our audiences. Not just the right message, but the perfect message. A message, a phrase, a creative piece that will totally make our audience understand what we have, what … Continue reading →

Summary: The group of 16–34-year-olds in America, commonly known as “Millennials” have been getting a bad rap. Older generations have called them the “Me Generation” and the “Lazy Generation.” These young people have been raised in some very interesting times. … Continue reading →