Category Archives: Advertising

Summary: Advertising is constantly under attack from consumer groups and professional organizations under the premise that consumers are continually bombarded and manipulated by advertising and its practices. With ever-increasing information on the consumer end, AdLand still faces accusations that it … Continue reading →

Summary: In the past few weeks, we have been showcasing the exciting new realm of neuroscience; the application of studying brain activity and consumer behavior. We also have been hyping up the importance of market research, and why the marketing … Continue reading →

Summary: Brand loyalty is something that every organization wants. The idea of having a consumer who will choose your brand regardless of what the other brands are offering is one that business owners drool over. In some industries, creating that … Continue reading →