Category Archives: Advertising

Disney Goes Healthy

Summary: Sometimes the best advertising involves slimming down. For Disney, that means restricting all “junk food commercials” on all Disney-owned channels — including ABC — during blocks of programming targeted to kids under twelve. But they’re not stopping there. Get … Continue reading

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Disney Goes Healthy

Summary: Sometimes the best advertising involves slimming down. For Disney, that means restricting all “junk food commercials” on all Disney-owned channels — including ABC — during blocks of programming targeted to kids under twelve. But they’re not stopping there. Get … Continue reading

Posted in Advertising, Marketing, Promotions, Uncategorized | Comments Off on Disney Goes Healthy

The Agency: Your Revenue Partner

Summary: The Agency-Client relationship has been under scrutiny for quite some time, even more so in the past five years during the financial collapse. Brands are trying to keep the shop roster but cut expenses while agencies are trying to … Continue reading

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