Category Archives: Advertising
‘Term Floors’ for CMOs Needed
Summary: In economics, there are levels known as price floors and price ceilings. A price floor means that a good or service could not be priced less than the price floor. A price ceiling is the opposite; there is a … Continue reading
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‘Term Floors’ for CMOs Needed
Summary: In economics, there are levels known as price floors and price ceilings. A price floor means that a good or service could not be priced less than the price floor. A price ceiling is the opposite; there is a … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Death of the ‘Expert’
Summary: Ah yes, the Subject Matter Expert (SME), where art thou? When studying to enter into the world of AdLand, we were taught how important it was in business and in advertising to position yourself as an SME. That’s how … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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