Summary: Branding your business used to be about the colors you chose to use on your company brochure and the logo you used on everything from your business card to your letterhead. In these times, your branding has to extend to 21st century marketing collateral like all of the amazing resources you (and everyone else) have access to on the Internet. Here are three modern branding exercises.

Summary: Branding your business used to be about the colors you chose to use on your company brochure and the logo you used on everything from your business card to your letterhead. In these times, your branding has to extend to 21st century marketing collateral like all of the amazing resources you (and everyone else) have access to on the Internet. Here are three modern branding exercises.