Summary: Adam and Eve started the whole “naked” shebang. It is nothing new, but is an image that still gets a big WOW, WHOA, and sometimes a SHUSH. Always inducing reactions, this state of nature commands precisely the type of attention advertisers shoot for, especially Mullen, the creative agency that had Zappos take it all off in their latest campaign. Through subtle tongue-in-cheek visuals, Zappos models in all sizes tease the bare idea of fashion without revealing the goods.