Summary: Of all the key factors that go into the making of a successful advertising agency, maybe the most important ingredient is reputation. At the top of the game, advertising careers are based on reputations. It is one’s reputation for success that will dictate how the remainder of their career will ride out. If you don’t think people remember what you do, think again. With the amount of dedication and sacrifice required to make it in the advertising world, both hard work, and the lack thereof, are always remembered.
From the client perspective, it is the reputation of an agency that will get you in the door. Beyond what your track record is or how many awards you have won…