L’Oréal Ads Get Banned for ‘Misleading’ Touch-Ups

Summary: The British advertising watchdog, the Advertising Standards Authority, yesterday upheld a complaint filed by a government official and ruled that the ads that were run by L’Oréal featuring actress Julia Roberts and supermodel Christy Turlington were “misleading and unrepresentative of actual effects” and were banned. The campaigns were for L’Oréal-owned brands Lancôme and Maybelline. Roberts’ ad touted that the product makes skin shine in a natural light, while Turlington’s ad claimed that the product was able to reduce signs of anti-aging, and it showed her face with only some of the product on so consumers could tell the difference.

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