Summary: As a social media aficionado, I am on Facebook practically every day, but not once have I clicked on the ads sitting on my Facebook wall, clamoring for my attention.
Does that mean Facebook ads don’t work? Marketers seem to be clearly divided in their opinions on the effectiveness of Facebook ads. Without getting into the value judgment of whether it works or not, let’s skim through the ongoing debate, provoked by the General Motors’ decision to stop advertising on Facebook.