Giant Balloons Company

The Uncomfortable CMO

Tue, 18 Jun 2013 23:10:22 +0000

Summary: Here at BMA, we focus mostly on the agency side of AdLand. There are times, though, when it is important to stick up for the marketers on the other side of the aisle. The lead for the other side, usually the CMO, has had a tough ride during these past couple of years.

When it comes to building a relationship, time and consistency are crucial.

The 4A’s Does Stuff After All Summary: We give the 4A’s a tough time. As one...
Five Keys To Creative Freelancing Summary: As mentioned in last week’s article, this week is...
Remember Your Passion Summary: We can all get caught up in the minute...

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Of Facebook Advertising

Mon, 17 Jun 2013 21:52:04 +0000

Summary: In case you missed it, the biggest news coming out of Facebook is that it will no longer be supporting sponsored stories. Yes, according to the announcement, the social network is streamlining its advertising resources in order to provide a better experience to both the user and the advertiser.

When social media first hit the scene, the biggest question big brands and investors had…

Don’t Bank on Affiliate Advertising Summary: ‘Tis the season for sharing. But don’t get carried...
Agencies Need Business Savvy Summary: When you pit a small agency against a large...
Can ‘Forced Choice’ Still Work? Summary: We have been living in the age of the...

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Leaving a Legacy

Fri, 14 Jun 2013 22:57:29 +0000

Summary: As we journey on into the ever-changing landscape of AdLand, we can’t help but wonder what sort of legacy we could leave. As creative professionals, we would all like to have something that we created linger on well after us. Or, having been blessed with foresight, see that we are in the middle of creating something that is going to last.

It is part of our human condition.

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Measuring Popularity

Fri, 14 Jun 2013 00:56:28 +0000

Summary: It is a common goal to strive to “rise above the clutter,” meaning to capture your target audience’s attention, and build a loyal, active following. We could liken that to wanting to be popular. Yes, we all want our brands and clients to be loved and adorned by raving, consuming fans.

But how is popularity defined? Andrew Carson wrote a very insightful article about social media and sociometry (the study of popularity) and we are going to focus on the latter. As it turns out, pinpointing a definition for popularity is more challenging than we think. So, allow us to get our geek on and set a couple of definitions.

A Rebirth of Auto Advertising with Hyundai Leading the Way Summary: It has been almost a year since I wrote...
Who Doesn’t Like Advertising? Summary: An interesting article ran in Ad Age the other...
Keep Humans As Your Focus Summary: AdLand is full of people who can be easily...

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More Brands Delay Payments to Agencies

Tue, 04 Jun 2013 01:52:28 +0000

Summary: Imagine that you are a massage therapist. A customer walks in and says that they need you to perform your services for their entire company. They want the message to be done well, efficiently, and without any complications. And … Continue reading → Related posts:

More Brands Delay Payments to Agencies Summary: Imagine that you are a massage therapist. A customer...
Beauty Brands Attracting More Millennial Women Summary: The Millennial generation is a fascinating group of people....
Beauty Brands Attracting More Millennial Women Summary: The Millennial generation is a fascinating group of people....

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More Brands Delay Payments to Agencies

Tue, 04 Jun 2013 01:52:28 +0000

More Brands Delay Payments to Agencies Summary: Imagine that you are a massage therapist. A customer...
Beauty Brands Attracting More Millennial Women Summary: The Millennial generation is a fascinating group of people....
Beauty Brands Attracting More Millennial Women Summary: The Millennial generation is a fascinating group of people....

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Return of ‘The Pitch’

Sat, 01 Jun 2013 04:14:12 +0000

Summary: Much to the chagrin of advertising professionals nationwide, The Pitch is coming back. And it looks bigger and stronger than its first season.

We are quite torn with this show, because we’ve heard nothing but less than favorable things about it from other ad professionals (we refuse to watch it), and know no one in our social circle not in advertising who watches it. Then comes the question: are those who wish failure on the Pitch…

Stop Focusing on the Bad, Highlight the Good Summary: You’ve all seen the headlines; “5 biggest blogging mistakes”...
The Secrets to Secrets: Mad Men Philosophies Summary: Episode four of Mad Men season six, To Have...
Do Digital Shops Need to Worry? Summary: Agencies, for quite some time, have been shifting to...

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Flexibility in Advertising and Pushing the Envelope: Part 2

Fri, 31 May 2013 05:06:17 +0000

Summary: In Part One of Flexibility in Advertising, we examined the concept of companies, such as Manhattan Mini Storage, pushing the envelope with their ads to capture their audience’s attention. But what these companies are also doing is testing the … Continue reading → Related posts:

Flexibility in Advertising and Pushing the Envelope: Part 1 Summary: Last week, the 2013 P.E.N World Voices Festival of...
Writer Shortage in AdLand, Part 2: The Shift Summary: We decided this topic warranted further inspection. Earlier, we...
Writer Shortage in AdLand, Part 3: The Proposal Summary: First, we talked about the problem: apparently there seems...

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Business or Busyness?

Thu, 30 May 2013 07:02:54 +0000

Summary: The business of advertising, or any business for that matter, can get very hectic. Poor time management skills, unreasonable requests, laziness, and work overload are just some of the reasons, good and bad, for being busy. Business and busyness are nearly identical in spelling. In fact, depending on your regional accent, it may sound the same coming out of your mouth.

Advertising blimps are very important to your business Advertising blimps are very important to your business Advertising blimps...
Giant Balloons Are A Must For Business Advertising Giant Balloons Are A Must For Business Advertising Giant balloons...
Skydancers are an incredible way to advertise your business Skydancers are an incredible way to advertise your business. Skydancers...

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When A Client Walks Away

Wed, 29 May 2013 09:01:31 +0000

Summary: In the agency world, you will not have the same clients working with you forever. Though it would be nice, it just doesn’t happen. Sometimes the work gets too expensive for the client, people change within the agency or brand and a “new direction” is suggested, or a difference in strategy or approach is stark enough to warrant an end to the partnership.

In any case, it is never fun to lose business.

When A Client Walks Away Summary: In the agency world, you will not have the...
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Sleeping Your Way To The Top Summary: Confronted with an unsavory request to sleep with a...

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