Summary: We have seen several posts and thought pieces about how the niche-focused agency (Hispanic, African-American, etc.) is no longer relevant in this kind of marketplace. With international business being commonplace, it is not being culturally sensitive that is necessary, but focusing on your target audience.
Are Agencies Overlooking the Latino Market?
Are Agencies Overlooking the Latino Market?
Summary: We have seen several posts and thought pieces about how the niche-focused agency (Hispanic, African-American, etc.) is no longer relevant in this kind of marketplace. With international business being commonplace, it is not being culturally sensitive that is necessary, but focusing on your target audience.