Summary: In the Information Age, advertising and its professionals have been facing the meanest attack they have ever seen. From consumers, calling the profession untrustworthy and deceitful, from businesses calling it ineffective and costly, to the “social media gurus” proclaiming it “for the losers” and how it and the thousands of people in AdLand will no longer be necessary. But now we want to look at advertising in a more philosophical way. Is advertising the best means to an end? We would like to frame this argument based on the theories of categorical imperatives.