Summary: It has been almost a year since I wrote my first article for Talent Zoo on how the auto industry has some of the most formulaic, vanilla-style advertising techniques of any industry. At the time, apart from a few bright spots, it was true. However, this year’s auto Super Bowl submissions have stepped it up, and I feel the need to acknowledge that after my first article.
Now, the last thing want to do is make this about Super Bowl advertising. I am sure that by the time this post goes live, that subject will have be beaten to death with everyone talking about the latest GoDaddy spot, but I would like to focus more on how far the industry has come, especially Hyundai.