Summary: Agencies and start-ups: sounded like a perfect match. Yet, the relationship between the two has been slow-moving. First, as the agency model began to face fire (and rightfully continues to do so), technologists and “innovators” began to posture about how agencies should model themselves after the startup: slim structure, minimum overhead, with multiple people wearing multiple hats.

Summary: Agencies and start-ups: sounded like a perfect match. Yet, the relationship between the two has been slow-moving. First, as the agency model began to face fire (and rightfully continues to do so), technologists and “innovators” began to posture about how agencies should model themselves after the startup: slim structure, minimum overhead, with multiple people wearing multiple hats.