Summary: The origins of April Fools’ Day are unclear, yet it remains a time-honored tradition. After all, a sense of humor is key in almost every relationship. When it comes to branding, businesses navigate a fine line between what’s acceptable to their customer base and what’s consistent with their messaging.

Summary: The origins of April Fools’ Day are unclear, yet it remains a time-honored tradition. After all, a sense of humor is key in almost every relationship. When it comes to branding, businesses navigate a fine line between what’s acceptable to their customer base and what’s consistent with their messaging.