Summary: AdLand is littered with different business models, from small independent shops to huge holding companies stretching across every creative discipline. All these models exist because they are able to compete in the marketplace and show value to the businesses that demand their services.
Are Big Agencies Dumb?
Are Big Agencies Dumb?
Summary: AdLand is littered with different business models, from small independent shops to huge holding companies stretching across every creative discipline. All these models exist because they are able to compete in the marketplace and show value to the businesses that demand their services.