Summary: We have seen several posts and thought pieces about how the niche-focused agency (Hispanic, African-American, etc.) is no longer relevant in this kind of marketplace. With international business being commonplace, it is not being culturally sensitive that is necessary, but focusing on your target audience.

Summary: We have seen several posts and thought pieces about how the niche-focused agency (Hispanic, African-American, etc.) is no longer relevant in this kind of marketplace. With international business being commonplace, it is not being culturally sensitive that is necessary, but focusing on your target audience.