Summary: Search Engine Marketing. It’s big business for advertisers and for good reason. It’s effective…but that’s only if it’s done right. If executed wrong, it can just be one big waste of time and money. And with time being money, it’s something you want to do right. Luckily, it’s not rocket science, but like rocket science or any type of science, it’s all in the details. One major detail I’ve noticed that often gets ignored is the role of negative keywords in creating keyword banks.

Summary: Search Engine Marketing. It’s big business for advertisers and for good reason. It’s effective…but that’s only if it’s done right. If executed wrong, it can just be one big waste of time and money. And with time being money, it’s something you want to do right. Luckily, it’s not rocket science, but like rocket science or any type of science, it’s all in the details. One major detail I’ve noticed that often gets ignored is the role of negative keywords in creating keyword banks.