Summary: Is it good business practice to reduce or eliminate marketing expenditures during a recession? The logical answer would be yes, as the revenue stream reduces to a trickle. History, however, has shown this practice to be counterproductive, even detrimental, to long-term success. Weathering the storm is certainly a priority, but the objective is to get back to port safely after the storm abates.

Summary: Is it good business practice to reduce or eliminate marketing expenditures during a recession? The logical answer would be yes, as the revenue stream reduces to a trickle. History, however, has shown this practice to be counterproductive, even detrimental, to long-term success. Weathering the storm is certainly a priority, but the objective is to get back to port safely after the storm abates.